DESIGN

COMMUNICATION & DESIGN

Through strategic communication and creative tools, my job is to produce materials that meet the organisation's objectives in a practical, ethical and effective way.

E-COMMERCE
REPORT MAGAZINE
SOCIAL MEDIA DESIGN & CONSULTANCY
BRANDING PRESENTATION
BOOKLET
BRANDING & PROJECT MANAGEMENT
BOOKLET
SOCIAL MEDIA MANAGEMENT
EBOOK
SOCIAL MEDIA DESIGN & CONSULTANCY
ONE PAGE | UX & UI WEBDESIGN
VIDEO CASE STUDIES
ONE PAGE | WEB DESIGN
BRANDING
WEB DESIGN

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INFO BOARD

CLIENT: Hackaton Social 2019

TIMEFRAME: 3 days

TEAM: Beliz Boni | Felipe Schaeffer Neves | Tulio Ribeiro | Lari Moura | Luca Gonzales

PLACE: Valencia | Spain

YEAR: 2020

MAIN SERVICES

  • Digital Project Management
  • Design Thinking Method
  • User research
  • Short Branding [name & logo]
  • Institutional Graphic Design
  • MVP web development [Wordpress]
  • Information Architecture
  • Social analysis

HACKATON 2019 | SPAIN

  • The project was developed during the 2019 Social Innovation Hackaton, in Valencia | Spain.
  • The problems to be solved were based on social issues that the local government had rated as important for improving the city.
  • The idea started with the difficulty perceived by the team members in finding information and support as an immigrant just arrived at the place.

THE SOLUTION

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  • In three days of competition, the team developed an MVP with data collected in the local government system, in which the immigrant user could use geolocation to check the nearest locations.
  • In addition, the prototype featured a taxonomy by category of assistance [legal, translations, food, entertainment, housing, work, training and religion].
  • The team pitched to a panel of 6 evaluators using audiovisual materials and NLP techniques to propose the mental confusion experienced by immigrants in the city.
  • It also brought the presentation of MVP and the results of qualitative tests carried out throughout the development of the project.

THE PROJECT WON FRIST PLACE

The prize was an incubation for 6 months by the Las Naves foundation.

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INFO BOARD

CLIENT: EPIC CIC

TIMEFRAME: 3 month

TEAM: Beliz Boni | Ola Allilaj | Jone Kociunneit

PLACE: London | UK

YEAR: 2019

MAIN SERVICES

  • Strategic Communication
  • Social Media Consultancy
  • Conceptualisation of Campaigns
  • Photography
  • Editable file for posts design
  • Analytics Study & KPIs
  • Insights analysis & remodelling campaigns

PURPOSE

Epic is a non-profit organization that offers a range of services for young people and people with disabilities. Their mission is to inspire young people to achieve their potential and to make a positive difference to the communities in which they work.

CHALLENGES

Create a communication campaign for social media to raise awareness about the problem of peripheral youth in the UK

Develop an editable file for the communication officer use in the publications for their social medias

Growing engagement on the organization's social networks to improve the community management of EPIC

Translation of social report data into attractive publications for social networks

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MAIN RESULTS

We reached 100% of the KPIs established at the beginning of the campaign.

The engagement rate grew 58% in Instagram & Facebook during the campaign months.

There was a 30% increase in the search for the organisation by the local community during the campaign.

Young people attending the program reported feeling closer to the organisation due to publications in social media.

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INFO BOARD

CLIENT: Spaan Elderly Home

TIMEFRAME: 3 months

TEAM: Beliz Boni | Letícia Uzun | Spaan Team

PLACE: Brasil

YEAR: 2018

MAIN SERVICES

  • Product Management
  • Business analysis
  • Communicative strategy
  • UI & UX Design
  • Web development
  • Team management
  • Payment Gateways APIs
  • Maintenance and backups

The development of our website went far beyond what we expected. In addition to the visual and technical part, Beliz brought us a holistic view of how our organization should behave in front of associates, which was a great experience for the entire organization. Not to mention how wonderful our website is and how much we increase our income thanks to online payment systems. It was a pleasure to do this work.

CHALLENGES

Build a new website focused on fundraising to aggregate online donor payments

Include interaction strategies focused on elderly users

Develop the user experience and interaction on the page until the journey to the final product

Develop a Content Management System that can be managed by the organisation

PROCESS

DISCOVERY

  • Understanding the organization's strategies and objectives
  • Knowledge of the donor public, main funders and prospects
  • Research on accessibility and usability focused on the elderly
  • Analysis of available metrics
  • Business model restructuring (Social Designing Thinking)

[Brainstorming / Online Research / User Analysis / User Interaction Research / Canvas]

MAIN RESULTS

Product sales increased 240% in 3 months after the launch of the new website

Increase from 90 to 2000 users visiting the page in 6 months of launch

1st place on the organic Google search in the area of animal welfare in latin countries

Average time on the website increased from 30s to 4 min since 2 months after the launch

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INFO BOARD

CLIENT: Yolcati Bienestar Animal

TIMEFRAME: 3 month

PLACE: Barcelona | Spain

YEAR: 2019

VISIT THE WEBSITE

MAIN SERVICES

  • Restructuring the communicative strategy
  • UI & UX Design
  • Web design & Presentations
  • Wordpress development via Elementor
  • E-commerce via Woocommerce
  • Installation and configuration of servers, domains and emails
  • Maintenance and backups

Working with Beliz is rewarding. She has methods and analysis that make the difference and I’m glad to keep working with her until today. The design of the website brought enormous growth to my company and exceeded all my expectations. Thank you very much for the excellent work.

CHALLENGES

Build a web that represents and integrates all services offered by the organization in a clear and organized way

Identify the different users and their interests in the proposed services

Develop the user experience and interaction on the page until the journey to the final product

Develop a Content Management System that can be managed by the organisation

PROCESS

DISCOVERY

  • Understanding business objectives & goals
  • Target definition and study
    A. People with exotic pets
    B. Zoos & Animal Conservation Centers
  • Business Model Structuring [B2B & B2C]
  • Persona study to structure the services

[Brainstorming / Online Research / User Analysis / Stakeholders Interviews / Canvas]

MAIN RESULTS

Product sales increased 240% in 3 months after the launch of the new website

Increase from 90 to 40.000 users visiting the page in 6 months of launch

1st place on the organic Google search in the area of animal welfare in Spanish speaking countries (no paid ads)

Average time on the website increased from 30s to 4 min since 2 months after the launch

PROSPECTS

Ethical Strategic Communication Consulting

Social Media Management

Development of new scalable products

Development of the Moodle system for Online Courses

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INFO BOARD

CLIENT: Spaan Elderly Home

TIMEFRAME: 4 month

TEAM: Beliz Boni | Carlos Hammes | Leticia Uzun

PLACE: Porto Alegre | Brasil

YEAR: 2020

MAIN SERVICES

  • Product Design & Management
  • Content gathering & organisation
  • Interviews with employees
  • Portrait Photography
  • Illustrations and layout
  • Interactive PDF
  • Printing graphic design

The magazine’s presentation had a great impact on our partners. The idea of interviewing people and placing them as protagonists of the project was excellent. Not to mention the images in perfect quality and coordinated with the texts. We really like the whole project and we are going to print more than planned. Thank you guys.

PROJECT INTRO

  • The magazine presents the social report of the work performed annually by the institution. They are a retirement centre for underprivileged elderly people.
  • The magazine is aimed at the institution's associates and also future funders of the place. It is an important material for fundraising campaigns and attracting new members.​
  • The design had a very humanized focus, with testimonials, photos of employees and focused on images that represent the quality of life of residents.​

PRODUCT DESIGN

The magazine was requested by the institution after the development of the new website was completed. The briefing was built with Spaan's marketing team, which requested a report focused on the people who work there.

A meeting was held with all sectors of the institution to collect information about their actions with the elderly, relationship with the public sector and with external organizations. The organization of the content was made by journalist Carlos Hammes.

With the structure completed, the institution's employees participated in individual photographic sections and interviews to collect statements to be published.

The layout was built from a combination of full-size photographs, outstanding titles, straight geometric shapes and aligned texts.

The magazine was approved and sent in interactive PDF with summary, links and buttons; and in printable format with final art. The result can be seen below.

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INFO BOARD

CLIENT: Yolcati Bienestar Animal

TIMEFRAME: 6 month

PLACE: Barcelona | Spain

YEAR: 2020

MAIN SERVICES

  • Strategic communication
  • Social Media management
  • Content Creation
  • Content writing for Social Media
  • Illustration and design
  • Analytics Study
  • Insights analysis & remodelling
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CHALLENGES

Improve the organization's online reputation to build its name in the field of veterinary ethology

Create visual appealing posts aiming to generate sales of the products in the online store

Growing engagement on the organization's social networks

Improve contact with your users via Instagram, Facebook and Pinterest

MAIN RESULTS

The Instagram account grew 2565% with a 9% engagement rate throughout the campaign without paid ads

The Facebook Page got from 2000 likes to 5000 in the first 2 months (no paid ads)

The social metrics respond to 45% of the website access acquisition report from Google Analytics

The engagement rate grew from 0.5% to 9% in the campaign months

90% of sales for the period came through users and followers of the Yolcati Social Medias

80% increase in the link tree CTR and 90% in the conversion rate linked to the brand's social networks

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INFO BOARD

CLIENT: Canalside Centre

TIMEFRAME: 1 month

TEAM: Beliz Boni | Christine Ki

PLACE: London | UK

YEAR: 2018

MAIN SERVICES

  • Product Design & Management
  • Content gathering
  • Data analysis
  • Information architecture
  • Target interviews
  • Photography
  • Illustrations and layout
  • Graphic design

PRODUCT DESIGN

The booklet emerged after field research with users of the center who reported the lack of informational materials from the organization.

After meetings with the board, interviews were conducted to collect information on the most relevant data to be included.

The initial structure of the booklet was presented from a mockup and, after approval, the photographs were collected.

The final design for printing was approved without changes
(which is a joy for designers)

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PROSPECTS

Photographic essay with the users

Communication Consultancy

Social Impact Report

Case study videos about Social Impact

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INFO BOARD

CLIENT: Tahi Integrative Therapies

TIMEFRAME: 6 month

TEAM: Beliz Boni | Renata Guedes

PLACE: Portugal

YEAR: 2020

MAIN SERVICES

  • Digital project management
  • Communicative strategy
  • Branding
  • Product Design
  • Social Media Management
  • Content writing
  • Social Analysis

THE PROJECT

Tahi was created to supply a demand in the integrative therapies market in Portugal that did not have a platform to access courses, events and professionals who worked in the sector.

The project started as an Instagram profile where it shared interesting content produced by the organization in collaboration with therapists working in the country. In addition, it published a weekly schedule of events, workshops, courses and services available in the period.

BRANDING PROCESS

1. 
RESEARCH
  • Canvas & Project Development
  • Design Thinking
  • Setting goals and objectives
  • SWOT & Market Analysis
  • Study of the target audience
  • Interviews & questionnaires
2. 
STRATEGY
  • Broad communication studies
  • Values and aspirations
  • Social and ethical focus
  • Quality content
  • Social filter and information selection
  • Collaboration and participation of professionals
3. 
DESIGN
  • Feminine and full-bodied lines
  • Light images of well-being
  • Colorful and diverse color palette
  • Inspiration and self-care as keywords
  • Feelings of protection and affection
  • Logo design
  • Social Media instruction design
4. 
IMPLEMENTATION
  • Brand guidelines
  • Brand application in digital products
  • Publications for social media
  • Digital action guidelines report
  • Publication control worksheets
  • Website pre-development
  • Platform for automated content delivery by professionals
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MAIN RESULTS

Community of therapists in Portugal got involved in the idea and started sending events, courses and information to get into Tahi's content.

The engagement in publications was almost 80% among likes, comments, rescues and shares.

Tahi is developing an online platform with the support of the community to integrate more professionals.

Tahi was contacted by more than 200 professionals interested in participating in the project, both in Portugal and Spain.

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INFO BOARD

CLIENT: Yolcati Bienestar Animal

TIMEFRAME: 2 month

TEAM: Beliz Boni 

PLACE: Barcelona | Spain

YEAR: 2020

VISIT THE WEBSITE

MAIN SERVICES

  • Product Design & Management
  • Digital product proposal
  • Market research and user
  • Content gathering & organisation
  • Illustrations and layout
  • Final edition
  • Social Media Strategies

Working with Beliz is rewarding. She has methods and analysis that make the difference and I’m glad to keep working with her until today. The design of the website brought enormous growth to my company and exceeded all my expectations. Thank you very much for the excellent work.

PRODUCT DESIGN

The product emerged from an analysis made through Google Analytics where it was realized that the keyword that most leads users to the site is "Forrajeo".

A survey was carried out to better understand the user's interest in the topic and it was found that the company is a global reference in the matter.

My suggestion as a product designer was to create an ebook on the topic to improve user searches on the site and to bring one more product for sale.

After the client's approval, the content was organized from publications on the website, presentations, books and videos, totaling 5 thousand words collected from other old materials of the organization itself.

The content was sent for review and, after approval, the publishing of the book began. The result can be seen below.

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PROSPECTS

Ethical Strategic Communication Consulting

Social Media Management

Development of the Moodle system for Online Courses

Web Design Improvements

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INFO BOARD

CLIENT: EPIC CIC

TIMEFRAME: 3 month

TEAM: Beliz Boni | Ola Allilaj | Jone Kociunneit

PLACE: London | UK

YEAR: 2019

MAIN SERVICES

  • Strategic Communication
  • Social Impact Data Gathering
  • Storytelling Scripts
  • Interviews
  • Video capturing
  • Photography
  • Video editing & Colorimetry
  • Social Media Design

PURPOSE

Epic is a non-profit organization that offers a range of services for young people and people with disabilities. Their mission is to inspire young people to achieve their potential and to make a positive difference to the communities in which they work.

CHALLENGES

Create an awareness campaign to show the social impact of the organization.

Bring real narratives of young people telling their story and how they relate to EPIC.

Create a feeling of closeness to the institution through cases that people can identify with.

Present the qualitative data of the social impact report from a narrative view.

CASE STUDIES

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